My approach to print and interactive projects is unwavering. I like to see good projects become great because of the extra* thought and exploration I put into them. I’ll examine an idea, a bit of copy, what a design has to do, where it should go, or who it will touch, make suggestions, and always think, “Can it do better?” And then I make it so. I make it more functional, good for the environment, and still beautiful. The resulting piece is simply better.
* Don’t worry, you don’t really pay for my “extra.” Going above and beyond is a part of who I am. There’s no use fighting it. I also throw in funny free–o–charge, too.