Nicole Sebastino

I am a website developer specializing in WordPress and Drupal. I have over sixteen years of experience, and my competencies include HTML, Sass, JavaScript, PHP, and lately React. I am comfortable working with relational databases (MySQL), a multitude of hosting environments, and — more recently — AI-assisted tools like Claude Code. Through the years, I have worked in-house, for a dev shop, for large agencies and for small agencies. I've also been freelancing since 2002. I touch many sites on a daily basis. I am comfortable managing my own custom-built sites as well as sites built by other developers.

I mainly do WordPress custom site builds, plugin development, support and maintenance. I am very familiar with common WordPress tasks such as creating custom post types and taxonomies, custom functions using hooks/filters, custom templates, and tools like Advanced Custom Fields, WP-CLI, Gravity Forms, SearchWP and Yoast. I've also built relational taxonomy structures that automatically connect related content across a site — the kind of architecture that keeps a CMS easy for non-technical editors to maintain.

I also have experience in project planning, prototyping, site design, site architecture, SEO/GEO and content optimized for AI search, content migration, and deployment. In addition, I know Illustrator, InDesign, and Photoshop from my previous career as a graphic designer.